The iconic scene where Jessie performs in Animal House remains so popular users have attempted to re-create it on the Internet. Sanitsky says DeWayne Jessie, the singer from Otis Day and the Knights, the band that performed “Shout” in Animal House, has reached out to him so that he will now make an appearance in Total Frat Movie. Those who contribute at Indiegogo – where $69,000 has been pledged thus far – are promised perks, like auditions to be in the movie, your photo in the end credits and, for $2,500, three days of shadowing the production and four nights in a hotel. Plus, the Indiegogo crowd-funding campaign is partially a marketing ploy in itself, hence a “trailer” at the site that amounts to a spoof of Argo – with a quick appearance from John Belushi and music by Aerosmith. They’ll cast some YouTube stars, for example, who are also expected to promote the film through some of their online videos. Ross and Sanitsky say to break through the clutter on a small budget they’re relying heavily on the Internet. But Wikipedia lists 64 films in the genre, and most of them would be considered forgettable failures. Besides Animal House in 1978, there was Old School in 2003 and Revenge of the Nerds in 1984, for example. We’re taking the top-tier kids who were born with silver spoons in their mouths and making them the protagonists while every other frat movie has made them the villains,” he adds.įraternity movies have a long history in Hollywood, and the successful ones are well known. “Typically, frat movies come at it from nerds trying to infiltrate. Bush and Rick Perry in college,” says Sanitsky. “The charm is that these Southern, conservative, God-fearing, gun-toting, patriotic Americans leave the bosom of their mother and go crazy. 7 on the New York Times bestseller list, Total Frat Movie will be based on an original script about a group of former pledges who try to resurrect a fraternity after a heinous act results in its suspension.įilmmakers promise a movie so raunchy it will make National Lampoon’s Animal House look like a Pixar film, and they say it will portray pampered right-wingers in an unusually positive light. While a book, Total Frat Move, has already debuted No. Beyond the expected amount of sexual debauchery, videos like one of a guy catching a baseball in his beer cup then chugging down the beer are popular. The site consists of content about university Greek life, or that would simply appeal to fraternity and sorority members (47 percent of the site’s visitors are female). The TotalFratMove website was created by Texas fraternity brothers Madison Wickham and Ryan Young as an online destination “for young, white, rich, Southern Republicans – the privileged people who become our presidents,” according to Ross. Vivek Ramaswamy Wants to Talk About Hollywood Diversity, but Can't Get Past His Own Rhetoric Digerati is producing the film, appropriately titled Total Frat Movie. Last year, Sanitsky created Digerati Films with Brian Ross, who owned Highway Entertainment until selling it to Omnicom Group. The pair have raised $3.5 million through traditional sources and are pursuing $300,000 more through a crowd-funding campaign at, says Sanitsky, a former head of worldwide TV at ICM who has represented Norman Lear, Rosie O’Donnell and others. With traffic having surged from 10,000 unique visitors a month back then to 1.6 million nowadays, the time is right to shoot and release the film, say the executives, Bob Sanitsky and Brian Ross. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.A couple of years ago, a pair of media veterans made the unusual move of purchasing the movie rights to a little-known website called. The "Total Frat Move" Web site and Twitter feed were created to fill this vacuum for "fraternity humor" and both went viral the minute they hit the Web and have not stopped growing since. Set "The Rum Diaries" or "I Hope They Serve Beer in Hell" in an out-of-control fraternity house, and what comes out is "Total Frat Move"-the next (d)evolution in college debauchery. Written with the goal of being the most fun you've ever had reading a book, TOTAL FRAT MOVE pulls back the curtain on this world of hard-partying American decadence. The amount of alcohol that is being consumed, promiscuous sex that is being enjoyed, and intense drug-induced raging that is taking place on campuses across the country has quietly reached ridiculous new heights. Greek life today makes Animal House look like a Pixar movie. THE NEW YORK TIMES BEST-SELLER Put simply, it's time for a national update on college fraternities.
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